Marketing Strategy
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We are active on all social media platforms and within our community with strategic partnerships.
We have a strong following both professionally and personally.
Desiring to explore new avenues of partners to foster new working relationships.
Looking to expand our brand awareness by strategically marketing online.
Currently setting up an online store to allow our brand to be purchased through apparel and accessories. This will allow us to articulate our movement in new ways.
How this will help
This project will save us $11,198 , allowing us to bring on resources (materials, staff) to enable more programming with the highest level of service delivery.
We are a Youth Outreach Organization.
Having our brand and voice communicated more prominently within our community will give us the exposure to take part in more projects and programs allowing us to reach more youths.
We require new partnerships, new donors and a greater impact.
We want to increase awareness of what we do and motivate people to take action to support our cause.
It takes a village to raise a child, together we can use our passions and skills to make a difference.
Project plan
Our mission
One Voice One Team exists to empower youth to identify and then utilize their extraordinary leadership gifts and talents
What we do
One Voice One Team Youth Leadership Organization empowers young people (7-18) to find their passions and talents and to use them to make a difference in the lives of others and in their communities. We engage and inspire youth through assemblies, workshops and summer camps where role models from sport, business and community share their journeys. We also take youth into the community to serve and make a difference.