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Facebook Marketing & Donations Setup

Grow More Foundation
Stony Brook, NY, USA
Grow More Foundation
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Grow More Foundation
Stony Brook, NY, USA

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Cause
Science & technology
Skills
Digital marketing Social media

Posted August 17th

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Facebook Marketing & Donations Setup

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign
What we have in place
  • We currently have Website, Linkedin, Facebook, Instagram, which should make it easy for you to get started. We also have Trademark app submitted, University seminars and can provide a lot of background., and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Enable scientists and farmers in developing countries to skip 30 years and utilize emerging agricultural biotechnologies to improve orphan crops.

The success of our organization depends on an open dialogue academia, industry, regulatory and society. Without your help, we cannot enable biotech in developing countries. Your skills will empower us to provide education and awareness in agriculture biotech.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
2
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
3
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
4
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Grow More Foundation
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Causes
Science & technology Education Philanthropy & capacity building
Posted by
Dr. Kate M C
Dr. Kate M C.

President of GMF

Our mission

We are dedicated to EAT - education, awareness & transparency of emerging biotechnologies in agriculture.

What we do

Our team is working with industry, academia and regulatory to ensure global food safety and security.

Testimonials

Read the Impact Story
Candice is amazing! Very friendly as well as very experienced in social media. I would particularly note that she was in constant contact throughout the project and always doing more than we expected. Very fortunate to have worked with her on this.
Dr. Kate M C.
Dr. Kate M C.

President of GMF

Facebook Marketing & Donations Setup Project

It was a pleasure working with Grow More Foundation. Kate is very friendly, patient, understanding and open-minded.
Candice D.
Candice D.

Volunteer

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