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Email Fundraising Campaign

YWAM Student Centre
Ocean City, NJ, USA
YWAM Student Centre
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YWAM Student Centre
Ocean City, NJ, USA

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Cause
Religion & spirituality
Skills
Digital marketing Writing

Posted August 16th

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Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
What we have in place
  • We currently have ClickandPledge integration, which should make it easy for you to get started. We also have Mailchimp integrated with Salesforce, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to Pay down current debts due to unexpected van repairs.

The success of our organization depends on increasing annual donations an additional $20,000. Without your help, we cannot craft letters that will convert to appointments. Your skills will empower us to present the value of our programs.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

YWAM Student Centre
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Causes
Religion & spirituality Education Philanthropy & capacity building
Posted by
John H
John H.

CEO

Our mission

We are a University Ministries Circle of YWAM International with a staff team of certified coordinators on five continents, hundreds of trained YWAM campus ministries staff, host partners, and volunteers.

Vision: To recapture the purpose of the university and proclaim the Gospel in every nation through every vocation.

Mission: To mobilize university students for the next and final wave of Global Missions and to foster student-led missions to and through every sphere of influence.

What we do

We cannot know God's calling until we know our story, especially the parts that hinder us. Jesus is calling us to engage our stories so we can engage our world.

We are developing missions-minded leaders for every sphere of influence. We facilitate opportunities for students to learn how to make a difference. Our target students are from ANYWHERE; they are ready to go into ALL the world, including EVERY area of influence. (Mt. 28:18-20).

Since 1989, we have coordinated internships for hundreds of students from over one hundred universities to nearly 50 countries to help start businesses and plant churches, install water pumps, establish therapy routines for disabled, perform research in clinics, develop nutritional plans for hospices, and create curriculum for schools. With Converge platform, we are preparing to connect, equip, and send over 300 interns per year.

Testimonials

Read the Impact Story
Wilson jumped right in with amazing insight into every level of our organization. He continues to be a volunteer and consultant to our organization.
John H.
John H.

CEO

Email Fundraising Campaign Project

(No testimonial has been submitted by Wilson)
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