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Matched with Antony D
Matched with
Antony D.

Logo Design & Visual Brand Identity

Help Madre Latina Inc elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Madre Latina Inc
Waterbury, CT, USA

Posted May 7th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Will be nice to have a Bilingual Professional ( Spanish & English)

What We Have In Place
  • Madre Latina is recognized all over Connecticut. We have 2000 partner inside de city and 3000 all over Connecticut. Our webpage page is active and our facebook page is very active. Madre Latina was able to create a bridge between the city programs and the Latino community. They realized that if they want to connect with the Latino community effective they need to come to us.
How This Will Help
This project will save us $4,817 , allowing us to have a clear message that help us outreach and impact the community in a more effective way. Help us to educate, connect and empower the Latino community. Thanks.

At the moment our logo is very popular but I would like to make some changes so that it teaches our mission of educating, connecting and empowering the Latina woman.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
Yoellie I.

Executive Director

Our Mission

Mission: is to promote and encourage the advancement of Hispanic mothers by providing training, technical assistance, and mentoring in order to pursue continuing education.

What We Do

Is a 501(c)3, that was founded in 2011 by a group of Latinas who wanted to connect the Latino community with programs and services in Connecticut. It was incorporated in 2012 and is dedicated to improving the health, educational attainment, human welfare and opportunities for Latino families in Connecticut.

Madre Latina overall goals are to provide educational, health and lifelong learning opportunities for the Latino mothers and their families in a safe environment along with cultural awareness activities.

Madre Latina is governed by a voluntary Board of Directors representing parents, advocates, teachers, social workers, professionals, business and community leaders.

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