Social Media Plan

Help Safari Doctors * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Safari Doctors
Lamu Island, Kenya
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Safari Doctors
Lamu Island, Kenya

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Posted August 14th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have several existing social media platforms and a website, which should make it easy for you to get started. We also have several documents detailing our organization, the work we do, our mission and vision, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to harness the online momentum we've garnered and with your expertise build on it to create a community of change-makers inspired to join our #JourneyForChange.

Safari Doctors has experienced growth in followers across all its social media platforms and has invested in improving its website. However we dream of growing an online community of change-makers, passionate about making a positive impact in their communities. We want to engage in more conversations online and amplify our voice as well as the stories of the communities we serve. This project would help us get a clearer sense of the best methods to use and the direction to head on our #JourneyForChange online!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Safari Doctors
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Posted by
Juliet K.

Communications and Development Officer

Our mission

Safari Doctors was registered as a community-based organization in Lamu, Kenya in 2015. Our mission is to provide innovative, community-driven healthcare solutions that promote well-being for marginalized communities in Lamu County.

The indigenous Aweer and Bajuni communities live within the archipelago and on the mainland near the border with Somalia. Neglect and insecurity continue to impede their right to access healthcare.

What we do

Each month, the team sets sail in a boat loaded with medicines and conducts mobile clinics across at least 11 villages. Together with regular outreach work, the team reaches up to 800 patients a month.

Safari Doctors operates a youth Health Ambassadors programme, engaging young men and women who receive basic health education and training, to facilitate our work and become
health leaders in their communities.

As part of our holistic approach to community health, our Safari Vet cares for hundreds of animals. During our outreach work, we provide veterinary services and carry out community awareness sessions on animal welfare and One Health.

Our team also operates a civic education program to build indigenous women's capacity to
engage in County health budget processes and inform policy.

In 2017, the UN in Kenya awarded the Safari Doctors team the United Nations Person of the Year award, "for the outstanding efforts and commendable work providing medical care to marginalized communities in the far reaching areas of Lamu."

Testimonials

Zorica was efficient and helpful to work with.
Juliet K.
Juliet K.

Communications and Development Officer

Social Media Plan Project

It was great working with Safari Doctors and helping them with creating a social media plan. Communication was great and tasks and deadlines were reasonable.
Zorica L.
Zorica L.

Volunteer

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