Brand Messaging

Greyston Bakery
Yonkers, NY, USA
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Greyston Bakery
Yonkers, NY, USA

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Posted March 5th

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Project details

What we need

A 3-6 page brand messaging document that articulates an organization's personality and vision. This document will include recommendations for messaging that enforce a consistent, wide-ranging application of the organization's brand identity.

The brand messaging document will include the following:

  • A core brand positioning statement that communicates the values and key differentiators that define the organization’s brand, vision and work
  • A short tagline that can be used in emails and public communication
  • 4-5 supporting statements that build upon the positioning statement with more details and may be targeted towards specific audiences
  • 4-5 recommendations on how to communicate brand messaging in every day activities (email, elevator pitch, etc.)
  • What we have in place
    How this will help
    This project will save us $4,212 , allowing us to

    Project plan

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    About the org

    Greyston Bakery
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    Posted by
    Lisa S.

    Director of Sales & Marketing

    Our mission

    Greyston Bakery is a force for personal transformation and community economic renewal. Greyston Bakery provides a supportive workplace offering employment and opportunity for advancement. Our profits contribute to the community development work of the Greyston Foundation.

    What we do

    We are Bakers on a Mission, specializing in baking brownies Greyston Bakery has been producing brownies for Ben & Jerry’s Homemade, Inc. since 1994. We started with one flavor; Chocolate Fudge Brownie Ice Cream, a fan favorite. Since the creation of Chocolate Fudge Brownie Ice Cream, Ben & Jerry’s has put our brownies in Chocolate Fudge Brownie Yogurt, Half Baked Ice Cream, Half Baked Yogurt, Dave’s Magic Brownies Ice Cream and Brownie Chewgooder, a Target exclusive. Besides thee brownie pieces we also make decadent brownies, which are all natural and made with Belgian chocolate, the flavors are Chocolate Fudge Brownie, Walnut Fudge Brownies, Espresso Bean Brownie, and Brown Sugar Blondie.

    Testimonials

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