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Logo Design & Visual Brand Identity

Help MEECO Institute elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
MEECO Institute
Plainfield, NJ, USA
MEECO Institute
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MEECO Institute
Plainfield, NJ, USA

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Employment services
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Graphic design

Posted December 20th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have over all brand, which should make it easy for you to get started. We also have Mission, Vision and Strategy, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to This project will save us over 10,000.

The success of our organization depends on introducing a new level to our association. Without your help, we cannot increase operation dollars. Your skills will empower us to ensure clearity regarding branding of different levels.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

MEECO Institute
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Employment services
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CB B
CB B.

Marketing Specialist. Help get us on the map!

Our mission

Measuring (Excellence in) Executive Coaching, Employee Engagement, and Culture in Organizations

The MEECO Institute™ was formed in August 2016 as a 501C3 non-profit in the area of education. The MEECO Institute™ is on schedule to be an inclusive community of organizations connected across the globe around our shared interests and our deep dedication to using a futurist mindset to tackle the world’s biggest challenges related to the management of talent.

The design includes having a think tank, research, and information/ resource sharing for exploring leadership, organizational culture, and the employee experience for the future. Our goal is to partner with universities worldwide to conduct leading-edge research in the area of workforce coaching and the management of talent. The MEECO Institute offers an annual designation that distinguishes organizations that have achieved excellence through weaving executive coaching, employee enhancement, and corporate culture into the fabric of their state of being..." CB Bowman, CEO

Our fellowship is made up of organizations with a wide diversity of purpose, including industry, government, academia, and science.
Our community is built upon the strength of collective action to help generate actionable results around ideas to shape the future of employment science.

...Improving the bottom line should be a primary driver behind any talent management strategy, according to a report entitled Talent Pipeline Draining Growth: Connecting Human Capital to the Growth Agenda. In the report, 43% of the CEOs, CFOs and HR directors surveyed said their companies have missed financial goals in the previous 18 months because of inadequacies in talent management. Almost the same number indicated these shortcomings have hindered their ability to innovate...Your Company’s Market Value Depends on Good Talent Management By Michelle M. Smith July 28, 2016

Our mission is to harness the spirit of discovery, the power of imagination, and the energy of collective action to create a brighter future to focus—on measuring the use of executive coaching, employee engagement, and corporate culture in organizations "The bridge between today's needs and tomorrow's goals©."

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