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Press Kit

Help A Fresh Chapter * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
A Fresh Chapter
Calabasas, CA, USA
A Fresh Chapter
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A Fresh Chapter
Calabasas, CA, USA

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Human services
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Communications Public relations Writing

Posted July 24th

Press Kit

Project details

What we need
  • A press kit for the Organization (in print and electronic formats) that includes: mission and vision statement, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, any relevant press releases, and contact information for the appropriate staff member at the Organization
  • Press release template for future use
  • Recommendations on how to build relationships with the media
Additional details

Experience or contacts within the healthcare, oncology, or personal growth and development space.

What we have in place
  • We currently have compelling stories, visuals, and a dedicated team, which should make it easy for you to get started. We also have a track record for thinking outside of the box, and the ability to provide any other information you need.
How this will help
This project will save us $6,027 , allowing us to provide more scholarships to people financially and emotionally devastated by cancer to participate in our programs.

It's been five years since our first tribe of cancer patients and survivors stepped beyond their stories of cancer to volunteer in India. Since then more than 150 participants have joined A Fresh Chapter for life-changing experiences in India, South Africa, Peru, Costa Rica, and the U.S. We are seeking a talented volunteer with PR/Media experience to help us develop a compelling press-kit. Your creative ideas for capturing our work and your insights for pitching media will help us expand our reach and multiply our impact.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

A Fresh Chapter
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Human services Community & economic development International affairs
Posted by
Terri W
Terri W.

CEO

Our mission

Our mission is to help people make sense of the complex emotions of cancer and give them the tools, support, and community to thrive -- even in the midst of challenging circumstances.

What we do

A Fresh Chapter (AFC) is a survivor-led organization that is changing the landscape of cancer support around the globe. We bridge the gap in cancer by care by focusing on the whole person -- not just their disease. Through our peer-facilitated virtual and in-person programs, we use a skills-based approach to address the emotional aftermath of cancer while empowering patients, survivors, and caregivers to move forward with resilience and purpose. Our programs cover a range of themes including navigating uncertainty, living in contradiction, and finding perspective, and are available free of charge to individuals impacted by all types and stages of cancer around the world.

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