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Logo Design & Visual Brand Identity

Help Resilience Action International elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Resilience Action International
Nairobi, Kenya
Resilience Action International
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Resilience Action International
Nairobi, Kenya

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Cause
Youth development
Skills
Graphic design

Posted July 11th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • SAVIC is an organization that has existed for the past 8 years, and we have different documents that should get you started. These include our vision and mission statement, areas of focus, program descriptions, and logic models.
How this will help
This project will save us $3,002 , allowing us to come up with a new logo, brand identity (color combination, website, etc) brochures and other marketing materials that will be suggested by the expert.

We are changing the current name of our organization from SAVIC to the new name. The changes will come into effect in September 2018. With that, we hope to have a new logo and brand identify.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Resilience Action International
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Causes
Youth development Community & economic development Education
Posted by
Muzabel W
Muzabel W.

Founder

Our mission

Resilience Action International (formerly SAVIC) is a nonprofit working to empower refugees through education, entrepreneurship development and access to sexual and reproductive health services.

What we do

We are a grassroot organization started and run by refugees! We are empowering the refugee youth to fulfill their potential and enable them to transform their lives by providing adult education, economic empowerment, and reproductive health services. Resilience Action (formerly SAVIC) was founded in the Kakuma Refugee Camp in 2010, and is registered as an NGO in Kenya.

Testimonials

Read the Impact Story
With Susan's support and leadership, we this project has exceeded my expectation. Susan designed a high quality logo, and helped us chose a branding theme to represent us to the world. Thank you for all your help!
Muzabel W.
Muzabel W.

Founder

Logo Design & Visual Brand Identity Project

I worked with Muzabel, the organization's Executive Director. He was very professional and communicative. He was receptive to suggestions, but also brought his own ideas to the project. He made the time to provide feedback despite a very busy schedule.
Susan H.
Susan H.

Volunteer

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