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Event Branding & Marketing Materials

Nonprofit New York
New York, NY, USA
Nonprofit New York
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Nonprofit New York
New York, NY, USA

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Philanthropy & capacity building
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Graphic design Marketing

Posted July 10th

Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
What we have in place
  • We currently have branding guidelines, which should make it easy for you to get started. We also have details about the conference, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to Increase brand visibility of NPCC and NPCC's first nonprofit conference, the creation of the graphics will allow us to display professional materials during the conference.

This is the 12th year of the The New York Community Trust Nonprofit Excellence Awards Program and the inaugural year of the Nonprofit Coordinating Committee of New York (NPCC)'s Best Nonprofit Conference, which will be held on December 6, 2018. Because this is NPCC's first conference, we need to make sure we promote this conference, and the awards program, with marketing materials that represent the brands of NPCC and the Trust. We will not be doing a major overhaul of look and feel, but we are open to new layout and typography.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

Nonprofit New York
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Cause
Philanthropy & capacity building
Posted by
Kelly M
Kelly M.

Communications Manager

Our mission

Nonprofit New York exists to strengthen and unite New York's nonprofits. We're building a thriving community of extraordinary nonprofits -- a relentless, collective force for good. With nearly 1,600 member organizations, we've been building a powerful nonprofit community in New York for 35 years, driven by the belief that when one nonprofit is stronger, all of us are stronger. Nonprofit New York is a 501(c)3 nonprofit membership organization based in Manhattan. Visit www.nonprofitnewyork.org for more information.

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