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Social Media Plan

Help American Cancer Society Northeast Region * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
American Cancer Society Northeast Region
New York, NY, USA
American Cancer Society Northeast Region
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American Cancer Society Northeast Region
New York, NY, USA

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Cause
Disease & medical research
Skills
Digital marketing Social media

Posted July 5th

Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details

I am looking for someone experienced in a developing & managing a Social Media campaign, including:
-create & design interesting Social Media content for Facebook & Instagram;
-build monthly digital marketing campaigns that develop brand awareness & increase exposure of our MSABC event;
-recommend, create & manage digital buys;
-produce detailed monthly analytics reports;
-manage maintenance & daily postings
-handle reputation management on SM platforms
-monthly meetings on social media strategy

Need work to begin in July through September

What we have in place
  • We currently have Facebook and Instagram accounts for this event, which should make it easy for you to get started. We also have an event manager that oversees the management of these platforms, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to contribute more to the Making Strides Against Breast Cancer goal of supporting breast cancer programs, services and research.

We feel a strong social media campaign is key to growing this MSABC event to the next level.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

American Cancer Society Northeast Region
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Causes
Disease & medical research Human services Philanthropy & capacity building
Posted by
SJ
Susan J.

Volunteer manager

Our mission

The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

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