Project

Communication Materials Audit

Human Services

This project was

Completed

Sep 14, 2018

Matched with:

Alexis M.

This project will save us $3,002 , allowing us to train new volunteers for our various programs and work to end elder isolation.

What We Need

  • Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
  • Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
  • Revised materials should adhere to branding, communications and marketing goals

How This Will Help

FriendshipWorks' mission is to decrease social isolation, improve quality of life and preserve the dignity of elders. Our programs include one-on-one companionship, group activities, short-term assistance and education. We would like an audit of our current communication materials to ascertain if we are reaching each of our target audiences, including current and potential donors, volunteers, recipients, referrals and the community at-large. We hope clear communication and a consistent voice across our various communication materials will help increase volunteerism, referrals and donations. Where do our materials speak well to all and where do we need to segment them?

What We Have In Place

We currently have brochures, e-blasts, e-news, a website, a Facebook page and newsletters which should make it easy for you to get started. We have the ability to provide any other information you may need.

Fun Fact

We celebrate our elders' birthdays every month at elder buildings, providing a cake and card for any elder celebrating a birthday that month.

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager provides external communication materials to be reviewed; list may include: website and social media copy, brochures, auto-generated emails, press releases, and job postings
  • Volunteer Manager provides relevant strategic documents such as a Communications Strategy, Brand Messaging, and/or Communications Strategy (if applicable)
Milestone 1: Analysis and Recommendations
  • Professional and Volunteer Manager discuss the Organization's existing and desired brand messaging, tone, and style
  • Professional and Volunteer Manager agree on the specific set of materials for review
Milestone 2: First Round of Revisions
  • Professional performs initial round of edits to select materials
  • Volunteer Manager provides feedback with respect to style and tone, which the Professional incorporates
Milestone 3: Presentation of Deliverables
  • Professional edits all materials according to agreed upon guidelines and goals
  • Volunteer Manager provides a final round of feedback, which the Professional incorporates before final handoff
Prerequisites for Professional
  • Expertise in creating and editing communications collateral
  • Excellent writing and editing skills
Prerequisites for Organization
  • Ability to clearly articulate your communications goals and target audiences
  • Existing communication and marketing materials to be reviewed

Our Mission

Ending Elder Isolation, Creating Connections FriendshipWorks' mission is to reduce social isolation, enhance quality of life, and preserve the dignity of older adults in Greater Boston. We accomplish this by recruiting and training volunteers of all ages, faiths, and backgrounds who provide friendship, advocacy, education, assistance, and emotional support.

  • City: Boston, MA, USA
  • Staff Size: 6-25
  • Org age : More than 25 Years
Human Services
Alexis took the time to thoroughly review our materials and provided excellent suggestions in regards to our various communications material. In particular, my wrap up phone call with Alexis was very fruitful, and she went into even more depth about her observations that she offered in the assessment. It was evident that she put a lot of work into reviewing our materials and writing up her assessment.
Cara S.

Project Manager

Communication Materials Audit Project

(No testimonial has been submitted by Alexis)