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Communication Materials Audit

Help FriendshipWorks refresh their communications materials to ensure consistency in writing style and tone, accurate spelling and grammar, and a clear and engaging voice.
FriendshipWorks
Boston, MA, USA
FriendshipWorks
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FriendshipWorks
Boston, MA, USA

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Cause
Human services
Skills
Communications Writing

Posted July 3rd

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Communication Materials Audit

Project details

What we need
  • Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
  • Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
  • Revised materials should adhere to branding, communications and marketing goals
What we have in place
  • We currently have brochures, e-blasts, e-news, a website, a Facebook page and newsletters which should make it easy for you to get started. We have the ability to provide any other information you may need.
How this will help
This project will save us $3,002 , allowing us to train new volunteers for our various programs and work to end elder isolation.

FriendshipWorks' mission is to decrease social isolation, improve quality of life and preserve the dignity of elders. Our programs include one-on-one companionship, group activities, short-term assistance and education. We would like an audit of our current communication materials to ascertain if we are reaching each of our target audiences, including current and potential donors, volunteers, recipients, referrals and the community at-large. We hope clear communication and a consistent voice across our various communication materials will help increase volunteerism, referrals and donations. Where do our materials speak well to all and where do we need to segment them?

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides external communication materials to be reviewed; list may include: website and social media copy, brochures, auto-generated emails, press releases, and job postings
  • Volunteer Manager provides relevant strategic documents such as any messaging guidelines or fact sheet
1
Milestone 1: Analysis & Recommendations
  • Professional and Volunteer Manager discuss the Organization's existing and desired brand messaging, tone, and style
  • Professional and Volunteer Manager agree on the specific set of materials for review
2
Milestone 2: First Round of Revisions
  • Professional performs initial round of edits to select materials
  • Volunteer Manager provides feedback with respect to style and tone, which the Professional incorporates
3
Milestone 3: Presentation of Deliverables
  • Professional edits all materials according to agreed upon guidelines and goals
  • Volunteer Manager provides a final round of feedback, which the Professional incorporates before final handoff
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About the org

FriendshipWorks
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Cause
Human services
Posted by
CS
Cara S.

Volunteer manager

Our mission

Ending Elder Isolation, Creating Connections

FriendshipWorks' mission is to reduce social isolation, enhance quality of life, and preserve the dignity of older adults in Greater Boston. We accomplish this by recruiting and training volunteers of all ages, faiths, and backgrounds who provide friendship, advocacy, education, assistance, and emotional support.

Testimonials

Read the Impact Story
Alexis took the time to thoroughly review our materials and provided excellent suggestions in regards to our various communications material. In particular, my wrap up phone call with Alexis was very fruitful, and she went into even more depth about her observations that she offered in the assessment. It was evident that she put a lot of work into reviewing our materials and writing up her assessment.
Cara S.

Volunteer manager

Communication Materials Audit Project

(No testimonial has been submitted by Alexis)
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