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Marketing Strategy
Help SAVI - Strategic Alliance Veteran Integration * Advice on how to “market” the organization with limited resources
* A plan on how to broaden its reach and support base
* Instruction on what are and how to utilize the most e…
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have marketing objectives, which should make it easy for you to get started. We also have brand and communications established, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to focus on programmatic development and service delivery.
We are catering to a special community, Veterans. Marketing to them and their supporters is key. We want to focus on word of mouth and social communities to raise awareness.
Project plan
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Our mission
SAVI helps Veterans navigate the complexities and frustrations of transitioning to civilian life by providing benefits education, custom support and more as part of a suite of proprietary programs.
What we do
SAVI is a national nonprofit that is dedicated to clarifying VA benefits and providing custom transition solutions to Veterans and the organizations that support them.