Communications Strategy
Southern Appalachian Wilderness Stewards
Southern Appalachian Wilderness Stewards
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Communications Strategy
Project details
What we need
- A review of Organization's communications goals and target audiences
- Identification of appropriate timeline and implementation approach based on goals and audience
- Messaging guidelines (with examples) based on audience and delivery methods
- Outline of necessary steps for implementation
What we have in place
- We currently have an active social media presence, which should make it easy for you to get started. We also have available staff with organizational knowledge, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to buy gear, supplies, and food for our seasonal crews out working in the field to keep our public lands open and safe for visitor use!
SAWS is regularly applauded by our industry partners for the quality and impact of our work. We are often cited as leaders in the environmental field for employing an innovative model to accomplish stewardship work on public lands and building strong partnerships. Despite this fact, we remain relatively unknown in the communities in which we work. This is primarily because we are a small team with limited communications capacities. We have stories to tell, but no one on staff dedicated to producing or disseminating the materials. We are look to grow our brand recognition so more people know about us!
Project plan
Our mission
Southern Appalachian Wilderness Stewards (SAWS) is a conservation non-profit dedicated to educating, cultivating, and empowering an engaged public in the stewardship of protected public lands.
What we do
SAWS' work centers on connecting people to their natural environment through direct engagement. Our programs couple education and training with hands-on work experiences. Each year, SAWS recruits a talented cohort of public lands stewards to accomplish wilderness projects developed in collaboration with our local and regional partners. This collaborative effort strategically leverages limited resources, while accomplishing critical work on our region's public lands, including: trail maintenance, rehabilitation, and construction; educating recreating visitors on wilderness relevancy, the principles of Leave No Trace, and public land regulations and safety guidelines; engaging schools and community and recreation groups on public lands conservation, stewardship, volunteerism, and wilderness; and conducting research for the US Forest Service. Our work helps to maintain and protect our region's wilderness areas, while building a new generation of conservation leaders, equipped with the tools, knowledge, and passion to be good stewards of public lands.
