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Google Analytics Set Up & Training

Help Ocean Blue Project, Inc track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Ocean Blue Project, Inc
Corvallis, OR, USA
Ocean Blue Project, Inc
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Ocean Blue Project, Inc
Corvallis, OR, USA

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Cause
Environment
Skills
Data analysis Digital marketing Information technology

Posted June 13th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have nonprofit overviews and a list of goals, which should make it easy for you to get started. We also have a mission statement and google adgrants for example of keywords we are currently using, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to Educate youth and others that are able to visit our website.

Keyword research and website keyword placement.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Ocean Blue Project, Inc
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Causes
Environment Animals Education
Posted by
Richard A
Richard A.

Director

Our mission

Ocean Blue Project is a grassroots environmental charitable organization with a Mission to protect the health of humans, our One World Ocean, beaches, and rivers through collaborative community driven plastic pollution relief, service learning projects, scientific research, and youth education.

What we do

Ocean Blue Project is an authentic grassroots nonprofit on a mission to clean the ocean. Our goal is to rehabilitate and conserve the world's waterways, which will allow for healthier human and wildlife communities. We dive into plastic recovery projects that protect people from cancers and disease and engage communities in pollution relief, river restoration, and youth education programs that encourage intentional stewardship of the earth and wildlife.

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