Logo Design & Visual Brand Identity

Health & Nutrition

By Maryanne M.

Posted Aug 15, 2018


This project will save us $5,422 , allowing us to Your gift of time and talent will save us $2,000, allowing more of our resources to address essential community needs: mental health, addiction recovery, homelessness, and more.

What We Need

  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)

How This Will Help

Our Olivos program is poised to take flight and grow this year yet our materials and overall branding have not caught up with our vision. You will help us put the foundation in place so we can go forward with a consistent professional recognizable visual brand as we grow to serve more people.

We have the logo in place so that is one box already checked on the deliverables list!

This is a distinctive opportunity to support a nonprofit's social enterprise Proceeds from Olivos' services help to fund critical behavioral health and supportive services for vulnerable individuals and families.

What We Have In Place

We currently have the logo and primary color which should make it easy for you to get started. We also have examples of past materials and of what we like and the ability to provide any other information you need.

Fun Fact

Caminar and our divisions (added through recent mergers) have 191 years of combined experience serving individuals and families in Northern California, yet we're forward-looking and love to create and innovate.

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Prerequisites for Professional
  • Experience creating logos
  • Portfolio examples of graphic designs
  • Proficiency with design software such as Adobe's Creative Cloud
Prerequisites for Organization
  • Clearly articulated branding goals and target audience
  • Preliminary design preferences and examples of logos or brands you like
  • Ability to share any existing marketing materials and style guides

Our Mission

To empower and support individuals and families to move toward resilience, wellness, and independence.

What We Do

We work to empower people in their recovery process to live independently and self-sufficiently, in accordance with their ability and choice. Caminar, founded in 1964, offers a continuum of care for young adults and adults with mental health conditions that encompasses crisis residential services, residential treatment, supported housing, vocational services, holistic health care, and outpatient individual and family mental health care. The FCS division, founded in 1948, builds strong, safe, and self-sufficient individuals, families, and communities through individual and family counseling, substance use treatment, family violence and abuse prevention, school-based programs, and LGBTQ youth and adult programs.

  • City: San Mateo, CA, USA
  • Staff Size: More than 50
  • Org age : More than 25 Years
Health & Nutrition Housing & Homelessness LGBT