Logo Design & Visual Brand Identity

Health & Nutrition

By Maryanne M.

Posted Jun 12, 2018

Apply now

2 professionals have applied

This project will save us $2,000, allowing us to Your gift of time and talent will save us $2,000, allowing more of our resources to address essential community needs: mental health, addiction recovery, homelessness, and more.

What We Need

  • Expert consultation regarding the Organization's current branding and desired branding objectives
  • Visual Branding guidelines that include specific colors, fonts, and graphic elements to build into communications, print and online mediums
  • High-resolution logo delivered electronically

How This Will Help

Our Olivos program is poised to take flight and grow this year yet our materials and overall branding have not caught up with our vision. You will help us put the foundation in place so we can go forward with a consistent professional recognizable visual brand as we grow to serve more people.

We have the logo in place so that is one box already checked on the deliverables list!

This is a distinctive opportunity to support a nonprofit's social enterprise Proceeds from Olivos' services help to fund critical behavioral health and supportive services for vulnerable individuals and families.

What We Have In Place

We currently have the logo and primary color which should make it easy for you to get started. We also have examples of past materials and of what we like and the ability to provide any other information you need.

Fun Fact

Caminar and our divisions (added through recent mergers) have 191 years of combined experience serving individuals and families in Northern California, yet we're forward-looking and love to create and innovate.

  • Estimated Time
    Volunteers: 20-40 hours over 2-4 weeks
    Organizations: 4-5 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

  • Prep: Distribution of Prep Materials
    • Volunteer Manager provides Professional with current logo, branding guidelines and marketing materials (if applicable)
    • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages (if applicable)
  • Milestone 1: Brainstorm
    • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
    • Professional and Volunteer Manager agree upon a style and concept
  • Milestone 2: Logo Design
    • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
    • Professional iterates upon the design for final delivery
  • Milestone 3: Visual Branding Guideline
    • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
    • Professional drafts the visual branding guideline, which features the logo design and a specific set of colors, fonts, and graphic elements to be incorporated in future communications
    • Professional incorporates any feedback from Volunteer Manager for final delivery
Prerequisites for Professional
  • Proficiency with design software such as Adobe's creative suite
  • Experience creating logos
  • Portfolio examples of graphic designs you can share with an Organization
Prerequisites for Organization
  • Clearly articulated branding goals and target audience
  • Preliminary design preferences and examples of logos or brands you like

Our Mission

To empower and support individuals and families to move toward resilience, wellness, and independence.

What We Do

We work to empower people in their recovery process to live independently and self-sufficiently, in accordance with their ability and choice. Caminar, founded in 1964, offers a continuum of care for young adults and adults with mental health conditions that encompasses crisis residential services, residential treatment, supported housing, vocational services, holistic health care, and outpatient individual and family mental health care. The FCS division, founded in 1948, builds strong, safe, and self-sufficient individuals, families, and communities through individual and family counseling, substance use treatment, family violence and abuse prevention, school-based programs, and LGBTQ youth and adult programs.