Market Analysis

Help Public Interest Law Center gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Public Interest Law Center
Philadelphia, PA, USA
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Public Interest Law Center
Philadelphia, PA, USA

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Posted June 12th

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

After the market analysis process, if there is room/demand in the market, we are interested in moving into a business planning process.

What we have in place
  • We currently have assigned staff, draft biz plan, and draft market research, which should make it easy for you to get started. We also have a journal of our trials so far, clean financial reports, board support, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to This project will save us $25-40,000, allowing us to instead support talented staff to serve low-income Philadelphians in the areas of education, voting, housing, environment, healthcare, and employment.

The success of our organization depends on the capacity to respond to current/emerging community needs. Without your help, we cannot thoughtfully consider a potential income opportunity to grow. Your skills will empower us to strengthen our service to the disability community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Public Interest Law Center
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Our mission

The Public Interest Law Center uses high-impact legal strategies to advance the civil, social, and economic rights of communities in the Philadelphia region facing discrimination, inequality, and poverty. We use litigation, community education, advocacy, and organizing to secure their access to fundamental resources and services.

What we do

We focus on projects that benefit large numbers of people that fall within six subject areas, each of which is a fundamental resource that low-income people need to live healthy productive lives: education, environmental justice, healthcare, employment, voting and housing. We specialize in these six subject areas because, from the point of view of the individual, the barriers to securing material needs are intertwined, not neatly segmented.

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