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Brand Messaging

Help D.R.E.A.M/The Big Homie Project * Creating a consistent and compelling brand * Expert advice on how to manage your brand
D.R.E.A.M/The Big Homie Project
Sherwood, AR, USA
D.R.E.A.M/The Big Homie Project
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D.R.E.A.M/The Big Homie Project
Sherwood, AR, USA

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Cause
Violence prevention
Skills
Marketing Writing

Posted June 12th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have an easy story and niche brand, which should make it easy for you to get started. We also have some direction on where we want to go, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to Stay on message focus attention on delivering a service.

A strong brand message and a better understanding of who our customers are will make a huge impact on how we tell our story. A professional who can help us sort through all the good ideas, intentions, and data to come up with a clear concise message of who we are, and what we do would save us a lot of time and embarrassment as we introduce our project to the community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

D.R.E.A.M/The Big Homie Project
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Causes
Violence prevention Community & economic development Diversity & inclusion
Posted by
Kareem M
Kareem M.

A well written report could literally save a life.

Our mission

I am building an initiative to reduce violence by working with former gang involved citizens, youth service providers, and community stakeholders to promote the concept of being a positive influence to youth from high risk communities.

What we do

Incentivize the use of community involved stakeholder and create a culture of mentoring in the "hood" as a new way to engage at risk youth.

Testimonials

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(No testimonial has been submitted by Kareem)
(No testimonial has been submitted by Taylor)
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