Back to all projects

Marketing Strategy

Help Pennyslvania Resources Council * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Pennyslvania Resources Council
Media, PA, USA
Pennyslvania Resources Council
Unfollow
Log in to follow
Pennyslvania Resources Council
Media, PA, USA

0

Live Projects

8

Matched Projects
0 Followers
Cause
Environment
Skills
Communications Marketing

Posted July 11th

Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have a web site and active board, which should make it easy for you to get started. We also have Three pilot neighborhoods up and running., and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to Concentrate on implementation. We have photos and art for this project seperate from the organization's cover photo below.

The success of our organization depends on creating a solid volunteer base, supplying them with tools. Without your help, we cannot grow this project. Your skills will empower us to create a compelling narative that will invite funding.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
Show more

About the org

Pennyslvania Resources Council
Unfollow
Causes
Environment Community & economic development Education
Posted by
MC
Mario C.

Volunteer manager

Our mission

Vision: A Pennsylvania where nothing is wasted

Mission: We steward resources to prevent waste and conserve the environment.

What we do

We foster a closed-loop economy by building awareness, enabling action, and supporting systems change.

We act through education, training, technical assistance, direct services, advocacy, and thought leadership.

The pixel