Social Media Plan

Help WWF-Malaysia * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
WWF-Malaysia
Petaling Jaya, Selangor, Malaysia
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WWF-Malaysia
Petaling Jaya, Selangor, Malaysia

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Posted May 25th

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • There is a dedicated person for our social media and digital communications who will be deeply involved in all your suggestions. The pace of change in the digital arena can be fast paced. Most of our senior managers are older and aren't as familiar with the latest tech developments. A challenge is explaining the ROI of social media to them in a way that would allow them to increase our digital budget in order to promote the work we do in a much better, strategic way.
How this will help
This project will save us $6,632 , allowing us to This will allow us to communicate our conservation efforts better, and highlight our dedicated staff. We have to save the world, and we need your help.j.

We are good at what we do in the field, conservation work. What we need help in is telling people about our work and what we do. We are on the frontlines in the battle against climate change, deforestation, and animal extinction. It is slow tedious time consuming work in a work that needs quick fixes. This project will help increase our donations which in turn fund all our conservation efforts.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

WWF-Malaysia
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Our mission

WWF-Malaysia is working hard to help protect the country's natural environment through our various conservation programmes.

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