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This project was completed on Aug 10, 2018
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Matched with Z Z.
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See the Impact story
Search Engine Marketing Plan
Volunteer Lawyers Network
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
Additional details
What we really need is someone to bring our AdWords in-line with all the new regulations. They are so complex and time-consuming, and while our receptionist/office assistant (that's me) knows how to maintain and use the tools, the initial update is time-prohibitive and beyond my skills.
What we have in place
- We currently have an AdWords and Ad Grants account with campaigns and keywords, which should make it easy for you to get started. We also have a staff person who is trained in AdWords, keyword lists, an active and informative website, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to focus on helping our clients protect their homes, families and hard-earned income, and get a fresh start for themselves and their families.
The success of our organization depends on clients accessing us, and volunteers & donors supporting us. Without your help, we cannot reach potential clients, volunteers and donors who need us. Your skills will empower us to use our $10,000 Ad Grants budget to reach people in need!
Project plan
Posted by
Molly W.
Communications and Development Manager
Our mission
Protect and promote the basic human needs of people in poverty through the power of legal volunteers.
Testimonials
Z is undeniably the best volunteer I've worked with. His communication was clear and frequent, he made the right calls and consulted me when needed. He completely revitalized our Google AdWords and SEO when we were completely without resources to do it ourselves. The value he's added to our organization is immeasurable, and he is an absolute pleasure to work with!
Molly was fantastic at the VLN, she listened very well and implemented everything for me super fast so that I could get to work on the project. Communication was A+, would definitely run a project with them again.
