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Brand Messaging

Help Southeast PA Area Health Education Center * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Southeast PA Area Health Education Center
Philadelphia, PA, USA
Southeast PA Area Health Education Center
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Southeast PA Area Health Education Center
Philadelphia, PA, USA

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Cause
Health & nutrition
Skills
Marketing Writing

Posted August 13th

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details

Anything that would translate well to social media.

What we have in place
  • With board expertise, we have had communications strategy planning meetings. We have a small content library with stories and have active Facebook and twitter accounts. Staff and a board volunteers will be responsive to ensure a successful outcome and a rewarding experience for for the assigned professional volunteer.
How this will help
This project will save us $3,600 , allowing us to The professional resources reallocate funds for developing programs and partnerships that would promote primary care around Southeast PA and DE.

Building awareness about the rewards of primary care practice is key to achieving our vision of quality healthcare for all. This requires communication and education centered around a strong and common message. Without a consultants expertise we cannot promote primary care practice in a compelling and consistent way. This project will help us develop a message that will be the foundation of our communication plan and strategy.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Southeast PA Area Health Education Center
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Causes
Health & nutrition Diversity & inclusion Education
Posted by
ML
Mara L.

Volunteer manager

Our mission

To improve health by recruiting, training and retaining of a diverse
health workforce for underserved communities in Southeast PA.

What we do

We are a public health non-profit that partners with organizations around the state and country to do the following:
~Recruit future health professionals for primary care in underserved communities.
~Educate future and current health professionals to continuously enhance primary care delivery
~Inform and prepare high schools students for health career opportunities.
~Build youth leadership and health literacy skills

To learn more, check out

Twitter: https://twitter.com/SEPAAHEC

Instagram: https://www.instagram.com/southeastpa.ahec/

Facebook: https://www.facebook.com/SEPAAhec/

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