Social Media Plan

Civil Rights

By Nicole M.

Director of Marketing and Communications

Posted May 17, 2018

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This project will save us $4,212 , allowing us to we need to grow individual donations to support our work.

What We Need

  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization

How This Will Help

Establish stronger social media campaign and call to action for fundraising. Grow our presence amongst potential individual donors.

What We Have In Place

We currently have strong instagram, fb and twitter presence which should make it easy for you to get started. We also have branding and messaging platform and website and personnel and the ability to provide any other information you need.

Fun Fact

We implement a poverty graduation program in East Africa. To date we have helped 105,000 women and children overcome extreme poverty, and have a goal of 1 million by 2022.

  • Estimated Time
    Volunteers: 20-30 hours over 1-2 months
    Organizations: 4-7 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
Prerequisites for Professional
  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following
  • Understanding of the variances in appropriate tone and messaging on different social media platforms
Prerequisites for Organization
  • A dedicated staff member willing to learn and sustain a social media presence
  • Ideas about key messages you need to convey and to what audiences
  • Access to existing social media accounts

Our Mission

To improve the lives of the marginalized residents of northern Kenya through economic empowerment, education, advocacy and the training of a new generation of entrepreneurial, ethical leaders.

What We Do

The BOMA Project is a U.S. nonprofit and registered Kenyan NGO with an innovative approach to livelihood diversification, poverty alleviation and climate-change adaptation in the arid lands of Africa. BOMA’s Rural Entrepreneur Access Project (REAP) is a two-year poverty-graduation program that targets ultra-poor women in Northern Kenya and helps them to start small businesses in their rural villages by providing a cash grant (seed capital to launch a business), training in business skills and savings, and hands-on mentoring by BOMA Village Mentors. REAP helps women to earn a sustainable income and build up savings, so they can feed their families, pay for school fees and medical care, cope with emergencies, survive drought, and build community resiliency in the face of a changing climate. As of April 2013, BOMA has launched 1,380 businesses in Northern Kenya, comprised of 4468 adults who support 23,340 children. Based on our most recent impact assessment, we have a 99% success rate after one year and a 97% success rate after three years – an unheard-of accomplishment in the microfinance world – and are striving for a 100% success rate.

Civil Rights International Affairs