Project

Social Media Plan

Community & Economic Development

This project will save us $2,000, allowing us to spend more of our resources funding the projects in the communities with which we work.

What We Need

  • A document outlining the most appropriate social media channels for your Organization, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase your Organization

How This Will Help

Afrikan Unity Initiative, Inc. is a community and economic development nonprofit. We are grassroots and dedicated to empowering people to become their own heroes for their communities. We are in need of better social media strategies to engage more interest in our work and to market and get exposure to what we are already doing. Your assistance would be invaluable to the growth and sustainabilty of our organization.

What We Have In Place

We currently have logos and flyers which should make it easy for you to get started. We also have over 500 followers on our Facebook page and the ability to provide any other information you need.

  • Estimated Time
    Volunteers: 20-40 hours over 1-2 months
    Organizations: 4-7 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

  • Prep: Distribution of prep materials
    • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan
  • Milestone 1: Analysis and feedback
    • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
    • Professional suggests guidelines for page creation, content posting and commenting
    • Volunteer Manager provides feedback, which Professional incorporates
  • Milestone 2: Document creation
    • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
  • Milestone 3: Explanation and training
    • Professional delivers final document with advice on how to implement plan over the next few months
    • After social media pages go live, Professional assists with evaluating key metrics and any subsequent suggestions to improve engagement
Prerequisites for Professional
  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following from scratch
Prerequisites for Organization
  • A dedicated staff member willing to learn and sustain a social media presence
  • Ideas about key messages you need to convey and to what audiences

Our Mission

To foster a sense of togetherness across the Afrikan Diaspora through cultural, educational, and economic collaboration.

What We Do

Afrikan Unity Initiative, Inc. is an organization catered toward creating a better world for Afrikans and all people through interactive service and education. We are called an initiative because the word exemplifies proactiveness, which is a necessity when fighting injustice. Our model of empowering people to be the leaders they seek is attributed to the Great Fundi Ella Baker and her participatory democracy methodology. All of our initiatives are designed to work in any place around the globe in order for the organization to help people of Afrikan descent wherever they may be in the Diaspora.