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Marketing Strategy

Help IMANI ACADEMY * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
IMANI ACADEMY
256, Uganda
IMANI ACADEMY
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IMANI ACADEMY
256, Uganda

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Cause
Education
Skills
Communications Marketing

Posted October 3rd

Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have Some Content written down and we have some content, which should make it easy for you to get started. We also have a Facebook page with over 100 likes and some drafts, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to This project once completed will save us 5,000 usd that will be used to complete the construction of two classrooms.

The success of our organization depends on reaching out various donors and volunteers. Without your help, we cannot properly strategise and plan properly to reach out to them. Your skills will empower us to convince them to buy into our mission and goals.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

IMANI ACADEMY
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Causes
Education Gender equity & justice Philanthropy & capacity building
Posted by
Agaba I
Agaba I.

Mr.

Our mission

Imani Academies is a chain of low-cost private schools that serve poor communities in Uganda especially slums near urban centers. Girls make up 60 percent of enrollment and all pupils are from the bottom of the economic pyramid.

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