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This project was completed on Nov 5, 2018
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Matched with Kimberly J.
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See the Impact story
Marketing Strategy
La Alianza Hispana
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have a mission, vision, facebook page and twitter, which should make it easy for you to get started. We also have a brand messaging, small list ofpress contacts, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to Ensure that 40 families receive a week of culturally competent parenting education and school readiness.
The success of our organization depends on the commitment of latin people to be involved with us. Without your help, we cannot help those who doesn't know how to survive in a new culture. Your skills will empower us to improve the lives of the Latino community of Massachusetts.
Project plan
Posted by
Marisol A.
Volunteer manager
Our mission
The mission of this project is to bring up to date La Alianza Hispana web site. La Alianza Hispana, is a non-profit organization that have been serving the Boston Latino community for over 45 years. We want to make sure that our website represents who we are and what kind of services we are currently providing to the Boston community.
What we do
La Alianza Hispana, Inc. is a 501(c)(3) tax-exempt community based organization providing culturally and linguistically appropriate health and education programs to the Latino Community of Greater Boston. Founded in 1971, La Alianza Hispana has become the starting point for over 2,000 Latinos annually who seek support at all stages of life. Our goal is to strengthen individuals, families and communities for ongoing success.
Testimonials
Kim was really helpful with our necessities, she is full of new ideas and is willing to work to accomplish new projects.
(No testimonial has been submitted by Kimberly)
