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This project was completed on May 15, 2018
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Matched with Cory P.
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See the Impact story
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have meta tags set up but need review, which should make it easy for you to get started. We also have Adwords set up and needs your review, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to create more multimedia career content and technology features.
We have just launched our new career exploration platform which helps youth find and pursue their dream career. This project will directly help our mission and increase our monthly users so we can inspire, expose and educate many students to a wide variety of careers. So we need to make sure we are SEO-ready.!
Project plan
Posted by
Michelle C.
Co-Founder / Executive Director, Gladeo
Our mission
Gladeo is a digital media non-profit fostering career exploration for young people from diverse backgrounds. We are dedicated to inspiring and helping young people discover, navigate and achieve their dream careers by creating innovative multimedia career content and distributing it online (through the web and social media) and offline (through school counselors and our career exploration workshop).
What we do
We created a "Virtual Career Day", an online portal where guidance counselors and students can learn about the vast array of careers from our ever-growing library of content.
Our content is Inspirational: The challenge with non-celebrity careers is that the people who do them and their success stories (and they do exist) are less flashy and don't get blasted across social media, and as a result, the inspiration they could have sparked doesn't spread. Gladeo shares inspiring career stories (written and video) of diverse individuals to breakdown stereotypes, to open eyes to new opportunities, and to inspire people to believe that their aspirations are achievable. "You need to see it, to believe it."
Our content is Informational: We take a personal and action-oriented approach, gathering first-hand, practical knowledge directly from actively working professionals, not just information downloaded from the Bureau of Labor Statistics. We also include non-linear career tracks that don't follow an easily navigable path. We include information like what they need to be doing in high school and college to prepare, what classes they need to be taking, what trade magazines to start reading, what educational institutions have the best programs, how to land that first foot in the door and more.
Gladeo gives school counselors the resources they need to inspire and expose their students to the vast world of possibilities, not just the ones in their community and to empower their students to make informed decisions about their future.
Testimonials
Cory was great to work with you! He helped us analyze our website from a SEO perspective and identified key areas of improvement. He also offered many SEO/SEM strategic suggestions and helped me understand his suggestions in a very clear way, especially for somebody who doesn't have a background in digital marketing. Thank you Cory for hard work and I look forward to working with you again!
Michelle was great to work with! We made great progress on the goals laid out. I look forward to working with Gladeo again!
