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Logo Design & Visual Brand Identity

Help Hawaii Technology Academy elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Hawaii Technology Academy
Waipahu, HI, USA
Hawaii Technology Academy
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Hawaii Technology Academy
Waipahu, HI, USA

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Cause
Education
Skills
Graphic design

Posted April 24th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have mock up drawing of the vision for the logo, which should make it easy for you to get started. We also have a Director of Communications to articulate the mission and vision of the organization, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to use the funds to better promote service as a character building, essential component of education.

The success of our organization depends on having an effective logo that reflects the organization. Without your help, we cannot begin to build brand identity or create marketing materials. Your skills will empower us to begin to create marketing materials and advertisements.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Hawaii Technology Academy
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Cause
Education
Posted by
EJ
Erika J.

Director of Communications

Our mission

We empower students to succeed through our blended learning experience – face-to-face, virtual and independent.

What we do

HTA is a blended learning, public charter school, servicing grades kindergarten through 12 across the state of Hawaii.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Erika)
They were very eager, and excited for the project. It was great to see passion in the community.
Jared M.
Jared M.

Volunteer

The pixel