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E-Newsletter

Help Pennsylvania Innocence Project * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
Pennsylvania Innocence Project
Philadelphia, PA, USA
Pennsylvania Innocence Project
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Pennsylvania Innocence Project
Philadelphia, PA, USA

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Cause
Justice & legal services
Skills
Communications Digital marketing

Posted April 20th

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E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What we have in place
  • We currently have an account with Constant Contact, which should make it easy for you to get started. We also have over 4K followers on Twitter and Facebook, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to visit more inmates in prison, and conduct more investigations to free innocent people!

We do not put out regular newsletters; creating an engaging and interactive newsletters would help us keep in touch with our supporters and deepen their commitment to our organization. It also would give us regular touches for advocacy and development purposes.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

Pennsylvania Innocence Project
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Causes
Justice & legal services Human services
Posted by
Marissa B
Marissa B.

Executive Director

Our mission

The Pennsylvania Innocence Project works to identify and exonerate those convicted of crimes they did not commit and to prevent innocent people from being convicted.

Testimonials

Read the Impact Story
MAITHILI IS AMAZING!!! She put together a communications calendar for my tiny non-profit that is comprehensive and easy to implement, and takes into account our individual highlights and needs. She explained everything perfectly well, and even gave us some concrete examples for us to get started. We are so incredibly grateful for her help and generosity!
Marissa B.
Marissa B.

Executive Director

E-Newsletter Project

(No testimonial has been submitted by Maithili)
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