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Marketing Strategy

Help Immigranted * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Immigranted
San Francisco, CA, USA
Immigranted
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Immigranted
San Francisco, CA, USA

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Education
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Communications Marketing

Posted April 17th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have a website, social media channels, email list, flyers, which should make it easy for you to get started. We also have three board members that are willing to help along, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to This project will help us grow, outreach and give out more loans.

Like every non-profit, we are at the point where we can use help to take our organization to the next level. We think this project will help us with marketing, fundraising and making a big impact on the immigrant community.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Immigranted
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Education Youth development
Posted by
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Vishal S.

Volunteer manager

Our mission

MAKE IT ACCESSIBLE FOR IMMIGRANT STUDENTS TO GET AN EDUCATION THROUGH OUR INFINITY GIVING PROGRAM.

Testimonials

Read the Impact Story
Katie and Joe were great. I would highly recommend them.
Vishal S.

Volunteer manager

Marketing Strategy Project

(No testimonial has been submitted by Katie)
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