Illustration

Help The Village Square bring marketing materials to life with a compelling visual or a custom illustration that conveys the defining characteristics of their organization.
The Village Square
Tallahassee, FL, USA
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The Village Square
Tallahassee, FL, USA

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Posted March 29th

Project details

What we need
  • A high-resolution digital version of an illustration that can be used across multiple channels (web, print, and/or merchandising)
Additional details

These visuals will ultimately be used for social media & our newsletter only. Our end goal is a set of 50 images all similar in style/aesthetic that can be used year-round in our FB Twitter & Instagram messaging. If you review our social media you'll notice that we have been playing around with "a look" but haven't nailed it yet. These images would be used to increase membership &/or our social media following. We have photos that the designer can use as a backdrop & create our aesthetic from there - in case that makes this project easier.

What we have in place
  • We have multiple social media channels, BUT for this project we would be focusing on the local sites for FB, Twitter, & IG only. We have a Flickr account with years of photos in it - so graphics don't need to be created from scratch. We have been playing around trying to figure out what our "look" is but haven't nailed it. Which goes back to our need for our evergreen imagery we can rotate out. We don't want our social media to look scattered & want to have a modern/edgy look.
How this will help
This project will save us $4,212 , allowing us to continue providing free programming open to the public that help bridge racial, political, & religious division. #ReviveCivility.

Like every nonprofit storytelling is a critical part of our operation. We are membership-based & need our social media efforts to tell our story in a way that builds membership (or at least a social media following). We work towards building community through civility programming & over 90% of our events our free. We want people to value what we do (especially in such difficult times) & need help conveying that with "evergreen" imagery. If you check out our website you'll see that we are edgy & quirky. We believe in having fun.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager sends Professional existing branding or marketing materials
  • Volunteer Manager provides Professional with relevant background information on the Organization, mission, and core values
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager meet to discuss goals, target audience, and how the illustration will be utilized
  • Volunteer Manager and Professional align expectations for the initial drawings and agree upon a timeline
2
Milestone 2: Preliminary Sketching
  • Professional drafts and presents three concepts for the Organization’s illustration
  • Volunteer Manager chooses a favorite concept and provides up to two rounds of feedback, which the Professional uses to refine the Illustration
3
Milestone 3: Presentation of Deliverables
  • Professional delivers a final version of the Illustration in digital form
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About the org

The Village Square
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Education
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Our mission

A nervy bunch of liberals & conservatives who believe that disagreement & dialogue make for a good conversation, a good country, & a good time.

What we do

We work towards building hometown community across societal divides through civility programming. #ReviveCivility

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