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This project was completed on
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Matched with Chris H.
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See the Impact story
Public Relations Plan
Generation Citizen
Public Relations Plan
Project details
What we need
A plan detailing messages that an organization wishes to convey with tactical recommendations for how best to reach target audiences using limited resources. This will include suggestions for implementing this strategy and suggested Catchafire projects. This is a planning project and does not include long-term execution or implementation.
What we have in place
How this will help
This project will save us $6,000 , allowing us to
Project plan
Posted by
Daniel M.
Managing Director
Our mission
Generation Citizen’s mission is to empower underrepresented youth to be active participants in the democratic process.
What we do
We pair trained college volunteers (Mentors) with teachers to implement an action civics curriculum in low-income secondary schools. Over the course of the twice-weekly semester-long in-class program, students learn to map their community’s assets and challenges, develop a focused, strategic plan to address an issue they care about, and then take real action on it. Students lobby elected officials, write opinion pieces for newspapers, and make documentaries to advance solutions to important community issues. Through direct engagement in real-world advocacy, guided by near-peer college Mentors and teachers, students gain the civic knowledge, skills, and motivation necessary to effect change in their communities. GC closes the Civic Engagement Gap by teaching students how to harness the power of our democratic system to make a difference in their own lives.
Testimonials
(No testimonial has been submitted by Daniel)
(No testimonial has been submitted by Chris)
