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Brand Messaging

Help Nonprofit New York * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Nonprofit New York
New York, NY, USA
Nonprofit New York
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Nonprofit New York
New York, NY, USA

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Cause
Philanthropy & capacity building
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Marketing Writing

Posted April 24th

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a Key Messages document and some program language, which should make it easy for you to get started. We also have the recommendations and personality traits from the comms consultant, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to focus on accomplishing other goals in our strategic plan to continue strengthening NPCC's infrastructure and programming.

NPCC has inconsistently described itself and programs to our members, funders, and the world. We are halfway through the first year of our strategic plan, which is focused on strengthening NPCC's infrastructure, comms, and programming.

NPCC has recently undergone a 'brandraising' day with a communications consultant and came away with a new personality and identity as well as notes on what we need to work on.

We need help revising our current Key Messages/Program language into a Preferred Language One Pager that clearly articulates our key messages and helps staff and Board begin to use consistent language.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Nonprofit New York
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Cause
Philanthropy & capacity building
Posted by
MC
Matthew C.

Development Manager

Our mission

Nonprofit New York exists to strengthen and unite New York's nonprofits. We're building a thriving community of extraordinary nonprofits -- a relentless, collective force for good. With nearly 1,600 member organizations, we've been building a powerful nonprofit community in New York for 35 years, driven by the belief that when one nonprofit is stronger, all of us are stronger. Nonprofit New York is a 501(c)3 nonprofit membership organization based in Manhattan. Visit www.nonprofitnewyork.org for more information.

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