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Membership Strategy

Help Ocean County Historical Society develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Ocean County Historical Society
Toms River, NJ, USA
Ocean County Historical Society
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Ocean County Historical Society
Toms River, NJ, USA

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Business development Entrepreneurship Strategy consulting

Posted March 15th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

It would be nice to have specific examples of successful membership and/or donor campaigns.

What we have in place
  • We currently have 340 memberships.
How this will help
This project will save us $5,848 , allowing us to continue to fulfill our mission of telling the stories and preserving the history of Ocean County for future generations.

The Ocean County Historical Society is the eminent steward of Ocean County, NJ history. Established in 1950, we have extensive archival materials, rotating exhibits, artifacts, and ongoing programs housed in our Victorian-style museum. As a volunteer organization, we rely on memberships and grants to support our general operating budget. We now have a critical need to develop a membership strategy that will attract more community support in all areas: membership, volunteers, donors and visitors. We need a membership roadmap to support our mission.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Ocean County Historical Society
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Cause
Education
Posted by
Gail D
Gail D.

Development Consultant

Our mission

The Ocean County Historical Society is a volunteer, nonprofit organization established in 1950, whose mission is the preservation of the history of Ocean County and the education of its citizens about their history through such methods as publications, programs, classes and trips. To achieve this purpose, the society maintains a museum to exhibit and store documents and artifacts as well as a library for historical and genealogical research.

What we do

The Ocean County Historical Society "tells the stories of Ocean County" through the following methods: exhibits, programs, newsletters, school trips, community outreach programs, accessibility to historical documents and archival research, and partnerships with other civic groups.

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