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This project was completed on Feb 12, 2013
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Matched with Chris G.
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See the Impact story
Marketing Plan on a Shoestring Budget
Arts for All, Inc.
Marketing Plan on a Shoestring Budget
Project details
What we need
A written document that identifies and clarifies the organization's marketing objectives and then details the necessary actions to achieve those objectives. The plan contains realistic recommendations that address the organization’s key objectives and target audiences, while keeping in mind the challenges that many social good organizations may have due to limited access to human and financial capital resources.
The marketing plan should address:
- Organization’s available resources and budget to be allocated for marketing activities
- Organization’s marketing goals for the next 12 months
- Suggestions for creative messaging, call to actions, propositions
- A timeline for implementation (taking seasonality into consideration)
- Potential marketing mediums, which may include:
- Online Marketing (Paid Search, Search Engine Optimization, Digital Banner Advertising)
- E-mail Marketing
- Social Media
- Direct Mail Marketing
- Events/Happy Hours/Panels
- TV
- Radio
- Press
- Outdoor
What we have in place
How this will help
This project will save us $5,625 , allowing us to
Project plan
Posted by
Lena M.
Board of Directors, Arts For All
Our mission
Our mission is to provide artistic opportunities to in-need youth communities in the greater New York City area. The majority of our programs are free of charge. Through ARTS FOR ALL, professional artists work with children who have little means or opportunity to explore the arts due to economic disadvantages, physical and mental disabilities, hospitalization, socialization issues, emotional trauma, or any other life challenge.
What we do
ARTS FOR ALL OFFERS EDUCATIONAL WORKSHOPS IN THE FOLLOWING FIELDS:
* DRAMA
* DANCE
* MUSICAL THEATRE
* FILM
* MUSIC
* PAINTING
* SCULPTURE
* DRAWING
* MASK AND PUPPET MAKING
* ACADEMIC BASED PROJECTS
The majority of our workshops are free of charge, are taught by professional artists, and run between 1-2 hours. If you do not see a workshop that suits your needs, ARTS FOR ALL is happy to create an original workshop to better serve the children at your organization.
Testimonials
(No testimonial has been submitted by Lena)
(No testimonial has been submitted by Chris)
