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Marketing Strategy

Help Greenwoods Counseling Referrals, Inc. * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Greenwoods Counseling Referrals, Inc.
Litchfield, CT, USA
Greenwoods Counseling Referrals, Inc.
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Greenwoods Counseling Referrals, Inc.
Litchfield, CT, USA

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Cause
Human services
Skills
Communications Marketing

Posted July 11th

Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have new brochures with a new tag line., which should make it easy for you to get started. We also have press contacts and a business support group, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to help pay for 125 counseling sessions for clients that are in financial need and can't afford their treatment.

Although Greenwoods has existed for 25 years, I feel that we are the best kept secret in Litchfield County! Our model of providing no cost mental health assessments and then connecting people to the services they need is simple, but extraordinarily unique. Accessing mental health treatment can be a daunting task, especially in a rural area. We do the work for the client so that all he/she has to do is make the call. I want everyone in our community to know about the valuable service we provide.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Greenwoods Counseling Referrals, Inc.
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Cause
Human services
Posted by
John S
John S.

Executive Director

Our mission

The mission of Greenwoods Counseling Referrals, Inc. is to provide access to high-quality and affordable mental healthcare and related social services for individuals and families living or working in Litchfield County

What we do

Greenwoods is a nonprofit organization that helps people find quality mental health care. We are here to help you when you are faced with a mental health or related problem and don't know where to turn.

Greenwoods is the only mental health referral service in Connecticut that provides personalized referrals by matching each person who comes to us with counselors, therapists or other professionals with the expertise to help. We also provide financial help to those who are eligible.

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