Copywriting

Help Easterseals of Greater Waterbury express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Easterseals of Greater Waterbury
Waterbury, CT, USA
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Easterseals of Greater Waterbury
Waterbury, CT, USA

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Posted April 17th

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
What we have in place
  • We currently have 2 story examples, which should make it easy for you to get started. We also have interviewed the patient, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Use the money that we raise through events to fund our programs and services.

Easterseals uses stories to tell the public about our organization. We have a lot of successes with our patients and the individuals we serve. Our organization, although it's been around for over 60 years, is not very well known. We are going to use these stories in the media, on facebook and in our marketing materials to get the good word out. Also, we hope this will increase our donor base.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Easterseals of Greater Waterbury
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Posted by
Kristie B.

Marketing and Communications Specialist

Our mission

For nearly 60 years, Easterseals has been the indispensable resource for people and families facing disability.

What we do

We believe that anyone facing a disability can reach their potential and our diverse programs and services support this belief. We strive to provide a broad network of services including school readiness education, early intervention, rehabilitation services, behavioral therapy services, vocational services and audiology services. These services assist children, adults and their families to live, learn, work and play as integral members of the community.

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