Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
Revised logo suggestions, PPT templates, other branded suggestions.
Brand guidelines for how the family of brands fit together. Brand strategy for future affiliate companies owned by AEC fit within the brand family.
What we have in place
- We currently have logos, brand colors, and websites., which should make it easy for you to get started. We also have a clear understanding of our audiences and core competencies, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to offer more trainings to our entrepreneur clients in Rwanda.
African Entrepreneur Collective believes that job creation through small business development will be a key to ending poverty and youth unemployment across the Continent. In Rwanda for 5 years, we intend to scale our programs across other African nations.
Currently our branding is confusing and disunified. A clear identity and strategy in light of our brand family will create clear professional reputable channels for us to communicate with our key audiences: large foundations, individual, donors, mentors and entrepreneur clients. Additionally, as we continue to grow a clear identity and strategy help us expand our affiliate agencies in new countries.
Project plan
Our mission
Inkomoko (formerly African Entrepreneur Collective) helps entrepreneurs to grow their businesses so that they can improve their livelihoods and create jobs.
What we do
Inkomoko works with two main populations -- refugees and local Africans -- and we provide training, consulting, and affordable loans.
We work in Rwanda, Ethiopia, Kenya, and have helped entrepreneurs to create more than 27,000 jobs. More than half of our clients are women. We are the largest provider of loans to refugees in Africa.
Testimonials
Marnie was a professional, fun, and creative volunteer. She was able to meet our deadlines seamlessly, and communicated clearly throughout the process. She provided us with lots of options and listened to our advice and direction. In the end, Marnie went above and beyond providing us with all sorts of new logo variations and file types. We loved working with Marnie!
I LOVE working with the ladies at AEC. They are so easy to work with. They are kind and supportive. It has been so much fun to redesign the logo.