Market Analysis

Help American Cancer Society Volunteer Engagement Depa… gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
American Cancer Society Volunteer Engagement Department
Atlanta, GA, USA
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American Cancer Society Volunteer Engagement Department
Atlanta, GA, USA

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Posted February 23rd

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

Experience with volunteer recruitment

What we have in place
  • We currently have a list of sites we've used previously, which should make it easy for you to get started. We also have examples of our different types of volunteer opportunities, and the ability to provide any other information you need.
How this will help
This project will save us $2,788 , allowing us to fight cancer!

We are looking for an analysis of different volunteer recruitment websites. We're hoping to save time for our volunteers and staff by helping them to understand the different external posting websites that are out there and which ones are the best for certain types of volunteer opportunities. It would also be great to know about any newer sites that are out there that may not be on our radar yet.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

American Cancer Society Volunteer Engagement Department
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Posted by
Andrea J.

Senior Manager, Skills-based Volunteerism

Our mission

The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

Testimonials

Terri was awesome! She got right to work and was able to provide exactly what I needed! I would work with her again in a heartbeat!
Andrea J.
Andrea J.

Senior Manager, Skills-based Volunteerism

Market Analysis Project

It was a pleasure working with Andrea. She was very flexible with the project, and her communication was immaculate. I appreciate the opportunity that was allotted to me by the American Cancer Society.
Terri A.
Terri A.

Experienced Business Consultant and Life Coach

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