Logo Design & Visual Brand Identity

Help The Spring Development Initiative elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Spring Development Initiative
Redmond, WA, USA
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The Spring Development Initiative
Redmond, WA, USA

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Posted March 30th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a former logo, which should make it easy for you to get started. We also have a business plan, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to be confident of our messaging as we go ahead with outreach and fund raising.

We had developed a logo previously but got registered with a different name so we need to design a matching logo in order to align our brand image and message.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Spring Development Initiative
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Our mission

Offering capacity building, collaborative forums and the research products that local leaders need to improve their communities.

What we do

Our program participants - mentors, peers and ambassadors - will work together with local leaders in Nigeria to implement improvement action plans either in the United States or in Nigeria.

Starting in 2018 with our affiliate organization in Nigeria, Strategy and Innovation for Development Initiative (SI4DEV), TSDI is supporting an inaugural class of 50 partners. These partners include individual volunteers, small enterprises, and local nonprofit organizations who aim to create social change and sustainable development in their communities.

We offer leadership training that has been reviewed and approved by the partners themselves. Partners receive mentorship, peers, and collaboration through social media groups made up of like-minded leaders.

The partners have six months of capacity development, including experiential learning and skills transfer, and we work with these partners to establish their suitability and alignment of their goals with TSDI objectives.

Testimonials

Eric's work is fantastic, just what I hoped for. He is creative and versatile, able to suggest options and alternative and catch on quickly to any new requirements or asks. I'm happy with the visual brand identity we selected, love the business cards especially! Top notch! It was also a breeze working with him, always on time or he would give a reason in good time if there would be a delay. I would recommend him any time.
Nkem A.

Executive Director

Logo Design & Visual Brand Identity Project

It was a pleasure working with The Spring Development Initiative. I enjoyed working to develop their brand and provide them with a new visual identity. Overall it was a very professional and enjoyable process.
Eric W.
Eric W.

Brand Development Specialist

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