Brand Messaging

Turning Point
Brooklyn, NY, USA
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Turning Point
Brooklyn, NY, USA

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Posted January 20th

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Project details

What we need

A 3-6 page brand messaging document that articulates an organization's personality and vision. This document will include recommendations for messaging that enforce a consistent, wide-ranging application of the organization's brand identity.

The brand messaging document will include the following:

  • A core brand positioning statement that communicates the values and key differentiators that define the organization’s brand, vision and work
  • A short tagline that can be used in emails and public communication
  • 4-5 supporting statements that build upon the positioning statement with more details and may be targeted towards specific audiences
  • 4-5 recommendations on how to communicate brand messaging in every day activities (email, elevator pitch, etc.)
  • What we have in place
    How this will help
    This project will save us $4,212 , allowing us to

    Project plan

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    About the org

    Turning Point
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    Posted by
    Tata T.

    Deputy Executive Director

    Our mission

    Turning Point is a non-profit organization helping economically disadvantaged people in Brooklyn, New York. Our goal is to change lives by providing comfort and help to hurting people. We work with disconnected youth, families in crisis, the homeless, substance abusers, the unemployed, persons infected with and affected by HIV, adult non-readers, and non-English speaking immigrants.

    What we do

    Turning Point provides direct services to more than 12,000 people in Brooklyn each year, and reaches more than 20,000 people through education and outreach programs.

    Turning Point has been providing services since 1975. It all began when members of the street gang "Homicide" came to Reverend Doug Heilman's Tuesday night youth meeting at the 59th Street Lutheran Church and asked for help. What began as informal involvement grew quickly into a full-time job. As young people heard of the good work being done by Reverend Doug and some volunteers, the requests for help grew. Word spread through the community, and our agency was born.

    In 1977, we incorporated under the name of Discipleship, Inc. As community needs emerged, we added more and more services, growing into a multi-purpose, community-based organization providing education, health, and social services.In 2004, Turning Point/Discipleship Outreach Ministries, Inc. became Turning Point. We took this step to reflect the change in our widening outlook and to signify our entrance into a larger community of agencies working with the hurting.

    Testimonials

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