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Search Engine Marketing Plan

Help West End House Girls Camp create a plan to optimize how their website appears in search results, or with an advertising campaign.
West End House Girls Camp
Parsonsfield, ME, USA
West End House Girls Camp
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West End House Girls Camp
Parsonsfield, ME, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted February 15th

Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
What we have in place
  • We currently have Google adwords grant, which should make it easy for you to get started. We also have a clear audience, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to get the word out about camp to campers who otherwise would not be able to afford this experience.

The success of our organization depends on advertising to potential female campers ages 7-17. Without your help, we cannot create a PPC campaign and implement it. Your skills will empower us to create a PPC campaign and learn how to implement.

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

West End House Girls Camp
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Causes
Youth development Gender equity & justice Health & nutrition
Posted by
LP
Laurie P.

Volunteer manager

Our mission

The mission of West End House Girls Camp is to positively influence the lives of a diverse community of girls by providing them with the skills, support, and opportunities needed to grow into healthy, productive, and responsible women.

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