Back to all projects

Logo Design & Visual Brand Identity

Help Friends of the Crawford House elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Friends of the Crawford House
Eatontown, NJ, USA
Friends of the Crawford House
Unfollow
Log in to follow
Friends of the Crawford House
Eatontown, NJ, USA

0

Live Projects

1

Matched Projects
0 Followers
Cause
Community & economic development
Skills
Graphic design

Posted February 11th

Share this project:
Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have possible ideas on colors and logo schemes, which should make it easy for you to get started. We also have Facebook and Twitter pages, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to No one involved has an experience with design, so otherwise we'd be making our logo in Paint! :-O.

The Friends of the Crawford House is a new non-profit group that has been formed to act as steward and advocate for the Crawford House, its history, and its property. The historic house dates to the mid-19th century, and was an important part of our town's (Tinton Falls, NJ) history. The Crawford House currently operates as a community center, and we're hosting lots of community events there--a farmstand, yoga classes, a community garden, and more!

But in order to promote ourselves in town, we badly need a logo! We have absolutely no marketing materials yet, and are seeking help.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

Friends of the Crawford House
Unfollow
Causes
Community & economic development Arts & culture
Posted by
SS
Steve S.

Volunteer manager

Our mission

The Friends of the Crawford House's mission is to celebrate the past, unite the present, educate the future of the Tinton Falls community.

Testimonials

Read the Impact Story
Casper volunteered to create a logo and color template for our brand new nonprofit. He did an incredible job on both, and was very gracious in our back-and-forth and in incorporating our feedback into the final product. Casper has a great, modern design feel, and he did a good job matching the design to the personality of our organization. We're incredibly happy with what he came up with!
Steve S.

Volunteer manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Casper)
The pixel