Marketing Strategy
The Dream Project New Jersey
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have a lot of trial and error stories, which should make it easy for you to get started. We also have ample marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to allowing us to donate more money to helping at-risk youth in New Jersey.
The Dream Project needs help connecting with more local sponsors with a detailed marketing plan. We have identified a thorough list of prospects, drafted succinct marketing materials, and tried reaching out in various ways (email, phone call, face-to-face) with no avail. People are respective to us once we get in front of them so our biggest challenge is setting up that initial meeting.
Project plan
Posted by
Gabrielle R.
head dreamer
Our mission
The Dream Project is a fundraising organization for young adults. We bridge the gap between nonprofits doing great work and young adults who want to give back to the communities around them. In practice that means adventure-based trips (think: biking across the country) to support the mission of charitable organizations. In taking part in one of our Dream Journeys, Dreamers pledge to raise money while committing to a summer of service as they bike towards a brighter tomorrow.
What we do
Every year, young adults can participate in one of our Dream Journeys by pledging to raise at least $3,500 while committing to a summer-long trip, each of which is in support of a different charity based local to their area.
The riders themselves choose the organization as it aligns with their passions and spend no less than eight hours a month volunteering with them leading up to the start of their trip. The trip itself features service days as opportunities to volunteer at local organizations that share a similar mission to that of the financial beneficiary organization.
