Marketing Strategy
Boulder Food Rescue
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have 2 staff and several board members to help with this project, which should make it easy for you to get started. We also have a strong understanding that this information and strategy is critical for us to grow, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to deliver $90 000 in food, (then add the increase in donations this project can bring. ) Every $1 donated we can transport $18 worth of food to families in need.
The methods and grassroots approach to marketing, mostly relied on word of mouth and the enthusiasm of the volunteers, has helped us achieve a lot but we have reached a plateau of growth of the number and type of potential donors we reach overall. Our specific goal is to increase the level of interest, the potential number of donations we receive, and cultivate larger donors at our annual fundraising event in September. We need to learn how to identify and tap into this higher financial level donor base in our community.
Project plan
Our mission
Boulder Food Rescue is a non-profit organization whose goal is to create a more just and less wasteful food system. We facilitate the sustainable redistribution of healthy food to agencies who serve homeless and low-income individuals while educating each other about food justice.
What we do
Our model of food redistribution by volunteers, bicycles, and bicycle trailers takes less than two hours from food donor to recipient, allowing us to move fresh, surplus produce, to populations with limited access to healthy food. BFR's approach to food access is also participatory and limits barriers to food for recipients. We invest significant time into understanding people's experiences in navigating their own food systems; recipients participate and actively engage with us to have a voice and hand in their food access.
We aim to increase access to fruits and vegetables, remove food access barriers, reduce food waste, improve food rescue practices and build trust in the community. BFR has been able to reach over 21,000 people through or programs of Food Redistribution and No Cost Grocery Programs (NCGP), community run distribution of food in places where people already are. We have 150 active volunteers who deliver food from 20 food donors and to 45 recipient organizations in Boulder, 19 of which are established NCGP in low income housing sites, daycares, and community centers.
