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E-Newsletter

Help CAIR-MA, Inc * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
CAIR-MA, Inc
Boston, MA, USA
CAIR-MA, Inc
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CAIR-MA, Inc
Boston, MA, USA

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Cause
Civil rights
Skills
Communications Digital marketing

Posted February 8th

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E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What we have in place
  • We currently have dozens of e-newsletters, which should make it easy for you to get started. We also have content, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to Fund our mail platform use for an entire year.

We have two sets of monthly e-newsletters, but I'm unhappy with the format and stylistic presentation. We need someone to help us create something more visually appealing that's also effective in communicating our message and needs.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

CAIR-MA, Inc
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Causes
Civil rights Education Justice & legal services
Posted by
JR
John R.

Executive Director

Our mission

The Council on American-Islamic Relations – Massachusetts (CAIR-MA), a registered 501-C3 educational nonprofit, is a chapter of America's largest Muslim civil rights and advocacy organization. CAIR-MA’s mission is to enhance the understanding of Islam, encourage dialogue, protect civil liberties, empower American Muslims, and build coalitions that promote justice and mutual understanding.

What we do

CAIR-MA serves one of Massachusetts’ most vulnerable demographics: the American Muslim community. This diverse population includes refugees and immigrants, children and youth, the elderly, and the disabled.

But CAIR-MA does not exclusively serve the Muslim community: by educating the wider American public about Islam and American Muslims, we help dispel cultural misunderstandings and bridge gaps between diverse groups.

Testimonials

Read the Impact Story
(No testimonial has been submitted by John)
Great, glad they found someone with the time to help them.
Armando C.
Armando C.

Web Developer / UX / Content Designer / Operations

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