Social Media Plan

Help Sageland Collaborative (formerly Wild Utah Projecā€¦ * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Sageland Collaborative (formerly Wild Utah Project)
Salt Lake City, UT, USA
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Sageland Collaborative (formerly Wild Utah Project)
Salt Lake City, UT, USA

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Posted February 7th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details

Advice on how to best use limited staff resources or interns/volunteers to give the program continuity

What we have in place
  • We have a communications plan, which lays out our messaging and positioning well but is short on details regarding social media. Our recent 3-year strategic plan, business plan, and detailed workplan will be helpful in quickly getting a professional up-to-speed on who we are and what we aim to accomplish. We also produce a 28-page annual report which highlights our programs and accomplishments each year. Our social media consists of our web page (newly updated in 2017), a Facebook page (with nearly 1000 likes), and an Instagram presence.
How this will help
This project will save us $6,632 , allowing us to to better utilize social media to provide more exposure of our wildlife and wildland issues to the public.

Expanding our social media presence is critical because this is a main channel by which people communicate and share experiences. We have only made small forays into the world of social media so there is great potential for us to do more. Wild Utah Project will benefit through increased participation in our citizen science field trips. The increased presence will also give us more opportunities for raising funds from people who care about wildlife and wildlands in Utah. Last but not least, it will expose more people and potential partners to our GIS and ecological services.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Sageland Collaborative (formerly Wild Utah Project)
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Posted by
Josh W.

Executive Director

Our mission

Sageland Collaborative (formerly Wild Utah Project) provides science-based strategies for wildlife and wildland conservation.

What we do

We seek to bring positive change through science as long-time, prominent voices within the Utah conservation community, as we enthusiastically bridge the divide between scientific knowledge and public understanding by demonstrating collaborative expertise and tenacious persistence.

Our long-term strategies guiding science-based solutions include the following:

Conduct original research and field studies, often with our citizen scientists, to identify unanswered questions critical for improving wildlife and habitat management and policy;

Provide science that fills data gaps and publish the findings in ecology and conservation biology journals;

Collaborate with and recommend science-based solutions to state and federal agencies for addressing issues concerning wildlife habitat and wildlands management on public lands;

Provide critical data for better management of imperiled wildlife in Utah and surrounding states (e.g., sage-grouse, native amphibians, beaver, etc.)

Testimonials

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