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Social Media Plan

Help St. Josephs Family Center * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
St. Josephs Family Center
Gilroy, CA, USA
St. Josephs Family Center
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St. Josephs Family Center
Gilroy, CA, USA

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Cause
Health & nutrition
Skills
Digital marketing Social media

Posted February 2nd

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Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have a Facebook page with 430 likes, which should make it easy for you to get started. We also have someone dedicated to this project, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to provide more direct services to our clients as well as grow as an agency. Thank you for your impact on our families and community!

We are relatively new to the social media platforms and are trying to develop a plan for the best use of these platforms. We have a great brand but need help in navigating social media to best utilize their tools. For over 30 years we have not had a fundraising strategy. We are now trying to implement some tools to start off a new fundraising plan. The demand for our services is growing and we need to bolster our staff as well as other resources in order to meet this demand.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

St. Josephs Family Center
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Causes
Health & nutrition Housing & homelessness
Posted by
VM
Vicky M.

Director of Community Engagement

Our mission

To alleviate hunger and homelessness in South Santa Clara County by providing food, housing and employment related services, and advocating for system changes to improve the quality of life for the most vulnerable people in our communities.

Testimonials

Read the Impact Story
Dee was wonderful to work with! Being new to the social media world and all of the platforms, she was able to help me navigate the internet and assist me with the best platforms for our needs that will reach the most people. She was instrumental in helping me to understand the terminology and launch our social media plan. Her patient nature and accommodating schedule makes her a joy to work with!
Vicky M.

Director of Community Engagement

Social Media Plan Project

(No testimonial has been submitted by Damarilis)
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