Back to all projects

Public Relations Strategy

Subscript Law
Montclair, NJ, USA
Subscript Law
Unfollow
Log in to follow
Subscript Law
Montclair, NJ, USA

0

Live Projects

16

Matched Projects
1 Followers
Cause
Education
Skills
Communications Public relations

Posted February 2nd

Share this project:
Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details

List of organization data to include in a Press Kit

What we have in place
  • We currently have a list of target groups, which should make it easy for you to get started. We also have data on our site traffic and newsletter list, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to invest in more research and reports.

The success of our organization depends on site traffic and brand recognition. Without your help, we cannot get our reports to our target audiences. Your skills will empower us to get a corporate sponsorship and increase our impact.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
Show more

About the org

Subscript Law
Unfollow
Causes
Education Civil rights Justice & legal services
Posted by
Mariam M
Mariam M.

Founder, lawyer

Our mission

Subscript Law is a nonprofit committed to enhancing the legal and political decision-making of Americans. We envision an American public that can fully understand current events, can advocate politically, and can think legally.

What we do

We help lawyers and professionals follow the Supreme Court by providing reports on cases in infographics.

Testimonials

Read the Impact Story
Alex was very helpful in creating our Press Kit and Sponsorship kit. She was able to articulate our work effectively for purposes of these advertising documents.
Mariam M.
Mariam M.

Founder, lawyer

Public Relations Strategy Project

(No testimonial has been submitted by Alexandra)
The pixel